Hi, I'm Sara Hov.

I'm a User Experience Content Strategist, Designer & Researcher with deep problem-solving expertise. I love translating complexity into warm, straightforward user experiences.

Some of the work I'm most proud of

T. Rowe Price Account Finder Redesign

I led the IA, research, and testing for this key mid-funnel page redesign, which led to a 42% increase in conversion.

SEE THE PROJECT

My Role

I was the Sr. UX Content Strategist for the 3-month project.

Main Goal

Enable users to quickly find the right account type for their needs.

MUTUAL FUND RESEARCH TOOL

As part of a four-person team, I explored, iterated, and tested redesigning the mutual fund screener. The new screener increased account openings by 8%.

VIEW THE PROTOTPYE

My Role

I was the Content Strategist & Researcher.

Main Goal

Update a 10-year-old fund screener to make it easy to use.

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PROJECTS

I also have extensive experience in these areas:

Discovery interviews

Card sorts, tree tests, and task testing

Usability testing

Adobe Analytics

A/B testing

Segmentation

Conversational user interfaces

Microcopy

Long-form writing

Nice to meet you.

I love navigating complexity and solving tough problems, on my own and with others. My teammates love my movie quotes and dad jokes.

MORE ABOUT ME